Wanamaker's Organ

Story from the NYTimes

What do you do if you buy a famous downtown department store and find an organ with 28,482 pipes occupying thousands of square feet of perfectly good retail space?
If you’re Macy’s, you let devotees of the instrument put in 61 more pipes and give them thousands more square feet to set up an organ repair shop.
Diapasons, it would seem, are as much music to Macy’s as cash registers, coin counters and customers at its Center City store here, a Philadelphia institution that was originally a Wanamaker’s. So the company let the Friends of the Wanamaker Organ, a private group of aficionados who have been helping to maintain the instrument for years, install another stop and set up a repair shop after Macy’s took over the store.

That's no ordinary organ...

The organ, the world’s largest operating musical instrument, has never sounded better, according to the store’s staff organist, Peter Richard Conte, who has been here 20 years and fills the place with warm waves of sound at noon and in the evening, daily except Sunday.
“In 1995 it was down to about 20 percent of the pipes being playable, maybe,” and only two keyboards working instead of six, Mr. Conte said. “Now it sounds loved again.”
With money from private donors and more than $100,000 from Macy’s this year, the staff curator, L. Curt Mangel III, with his assistant, the Friends and numerous organ groupies, now have 95 percent of the organ playing again. Next year they expect to have it all up and running for the first time in decades.

Built more than a century ago...

The instrument started life at the St. Louis International Exposition of 1904, when the Los Angeles Art Organ Company built it along orchestral lines, rather than according to the baroque organ ideal, as Bach and Buxtehude knew it.
It was a smash hit at the fair, but bankrupted the company. Then it languished in storage until 1909, when John Wanamaker bought it for the Philadelphia store that he was planning to open two years later.
His son, Lewis Rodman Wanamaker, saw the vast, 149-foot-high Grand Court center space in the building Daniel Hudson Burnham had designed for them as the ideal place for “the finest organ in the world,” and 40,000 people and President William Howard Taft came to the dedication ceremonies on Dec. 30, 1911.

The kicker, from Conte:

“Macy’s gets it — it understands how to use this instrument and market it to the public.”