More on the Pet Food recall

"Also Friday, the company that produced the food expanded its recall to include all 95 brands of the "cuts and gravy" style food, regardless of when they were produced."

95 brands --- all really from the same place. That the Iams food is made by the same company that make that cat food for Food Lion's generic label.

The power of marketing. The illusion of choice.

And I wonder if the company plays a bit of a re-packaging trick. The recall notice on the site also notes:

"If you are in possession of a variety or multi-pack, please be sure to check the individual can or pouch rather than relying solely on the date coding on the side of the carton."

Why would the carton have a different date coding?

Expanded Menu Foods recall list here for Cats

For Dogs

Purina said as

"a precautionary measure, it is voluntarily withdrawing its 5.3 ounce Mighty Dog® brand pouch products that were produced by Menu Foods, Inc. from December 3, 2006 through March 14, 2007."

The product isn't on the Menu Foods recall list, but since Purina uses them for that product, it's taking that extra step as a precaution. Good for them. That's good business, as in responsible.

Hill's® Pet Nutrition is doing the same thing with it's Science Diet for cats.

P&G Pet Care did so for Iams and Eukanuba and noted of reports of illness in cats. No dogs so far.

More from Iams and anFAQ .

The Barista Bitch Session

Click link above; credit to Romensko.

Quit bitching about the names of everything. Yes, there is a “tall" size. No, it’s not the smallest size – that would be the “short.” Somewhere along the line, it got dropped from the menu, but can still be ordered. It doesn’t make much sense to me either, but I didn’t come up with the nomenclature for this shit. Order by the names on the menu, because I’ve had people ask for a "medium coffee" and get inexplicably pissed off when I give them a grande. Which is a medium coffee. If you eat at McDonald’s, you put a “Mc” in front of just about everything – get the f+ck over yourself and get used to it

Vice President of Cake

From Newsweek:

If you've ever puzzled over why packaged foods contain "polysorbate 60" or "mono and diglycerides," Ettlinger's new book, "Twinkie, Deconstructed ," is a treat you'll want to try. Chapter by chapter, Ettlinger—the author of previous food books like "Beer for Dummies"—decodes all 39 ingredients in the little crème-filled cakes. He explains their uses and the processes by which raw materials are "crushed, baked, fermented, refined and/or reacted into a totally unrecognizable goo or powder with a strange name," which then appears on a label full of other incomprehensible and barely pronounceable ingredients. Unraveling it all was a major undertaking—and Ettlinger received no help from Hostess and its parent company, Interstate Brands Corp., despite appealing directly to the Vice President of Cake.

At the heart of the book is the fundamental question: why is it you can bake a cake at home with as few as six ingredients, but Twinkies require 39? And why do many of them seem to bear so little resemblance to actual food? The answer: To stay fresh on a grocery-store shelf, Twinkies can't contain anything that might spoil, like milk, cream or butter. Once you remove such real ingredients, something has to take their place—and cellulose gum, lecithin and sodium stearoyl lactylate are a good start. Add the fact that industrial quantities of batter have to pump easily through automated tubes into cake molds, and you begin to get the idea

But it charges money

This would be so much cooler if there was no membership fee. Two versions: Bad Cop , Good Cop.

Hmm, wait ... it seems that Good Cop is for free.

"What the newspaper industry needs right now is a good publicist"

In January, the Newspaper Association of America announced it was launching a new marketing campaign. Sample copy: "Wait till you see what's in tomorrow's newspaper.... It's not the paper you grew up with. America's newspapers are now delivering their product on Web sites, podcasts, and e-mails." The tagline: "Newspaper. The Multi-Medium."

Catchy, huh? Forget the journalism; it's all about media platforms. Here's another idea: Big picture of Walter Reed Army Medical Center, with an inset photo of the wounded Iraq veterans who spilled their horror stories on Capitol Hill this week. Below, in an enormous bold red letters: "WHO GOT THIS STORY? A NEWSPAPER, THAT'S WHO."

As every good flack knows, public image is a precious thing. Use it or lose it.

~ William Powers, National Journal